Does the winner of the Super Bowl determine who wins in the stock market?

This is what Chuck Jaffe of MarketWatch talked about in his article, Stupid Investment of the Week. Jaffe says that using the Super Bowl to pick stocks is a loser's game.

I can understand how people can get caught up in theories and superstitions when it comes to investing in the stock market. People are always looking for "proven" ways to cash in. If Mr. Financial Expert says it works, he must be right. As Jaffe says:

Investors are always looking for patterns, even where none exist. There have been countless cases through investing history where experts throw out a theory and show numbers to prove that it works; average investors -- looking for a thesis they can follow and understand -- then buy in.

Relative to this is the idea that President Obama plays a role in the performance of the stock market.

Pure insanity. That's all I can say about it.

Why not just rely on your own intellectual reasoning to decide what stocks to pick? Is that so hard?