Well, it appears as if whatever Rupert Murdoch wants, Rupert Murdoch gets. The Bancroft Family has decided to sell the Dow Jones & Company, Inc. (NYSE: DJ) to Murdoch at the $60 a share bid.

Needless to say this news has created quite a buzz - especially over at the blog network I contribute to, Know More Media:

Melissa Petri wonders if the Wall Street Journal would morph into The Sun or The New York Post and if the integrity of the WSJ is at stake. I think that Murdoch will probably leave the WSJ the way it is, but expand the website and take advantage of all the internet traffic out there. Murdoch is a very, very smart man to invest in media. Just because he's a little older than your average MySpace user, doesn't mean that he doesn't know about the huge potential there is in online media. The man knows what he's doing and I agree that Murdoch is definitely in it for the money.

However....

Part of me does wonder if Murdoch will use his power - if he hasn't done so already - to push his political agenda. After all, he now has a say as to what is printed and not printed. What do you think?

Well, those who have invested in Dow Jones & Company are sitting pretty at this point. The day ended with the stock at $58.10. My guess is that it will continue to climb from here.

Related Post:
Should the Bancrofts Sell to Rupert Murdoch?